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Official Guide to Martial Arts Business

Quit/Churn Rate

by Scott Dolloff

Formula for Churn Rate

Total Members

(How many total contacts were ‘S’ or ‘I’ during the last month.)

Example: 200 Members/Inactive Members

Churn: How many contacts became ‘F’ Former Members Last Month

(Churns / Total Members)

Example:

20 Churns / 200 S+I = 10 percent Churn Rate


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