Questions?  Call (888) 293-0972


PROSPECT FLOWS

CONVERT MORE MEMBERS 

Long term prospect follow-up can get you up to 4 new members every month.  

Get Integrated Prospects Flows™ that keep you and your programs top of mind so that you're the only choice when they're ready to get started.

ORDER YOUR PROSPECT FLOWS NOW

Simple Rules for High Performing Follow-Up

Getting Better Results With Your Follow-Up Flows

Long term lead nurture goes beyond promoting your offer or trial over and over again.  

Do your messages follow-up with prospects for a few weeks, or a few years? 

We've seen instructors enroll members that have been prospects for over 3 years.  

Don't miss out on these new members.  

Here are a few guidelines to help you create better follow-up messaging that grabs more new members than ever before.  When you use these tips you can enroll up to 4 extra membership each month.  

Do Your Follow Up Messages
Follow These Proven Strategies?

Be friendly, not formal.
Create conversation.
Speak with the person, not at them.
Follow up should look like a personal note, NOT a brochure.
Include a 'Call to Action' with each follow-up.
PS and subject lines get read more than any other part of the message.
The copy should be easy to read.  Use an app such as Hemingway and aim for a reading level of 7th grade or less 
High Performing Follow-Up for Prospects

Strategies that Drive Conversions

Email Often

First, don’t be afraid of unsubscribes. If someone unsubscribes because you sent them an email, that’s okay. Sending emails is virtually free and so is clicking the delete button.  

Engagement

Remember to keep your emails engaging and don’t simply present offers to them all the time and you will be fine.  Keep in mind that in addition to long term emails, you should also be creating and testing email broadcast campaigns that go to all prospects somewhere between once a week and a few times a month.  This means you can expect a prospect to receive about 7-10 emails a month, if you’re working your prospect list properly. 

Campaigns Build Flows

As you find emails that produce great results ( more engagement, trials, event purchases, etc ), then you should be placing those emails into your long term lead nurture sequence.

Duplicates

As you find emails that produce great results ( more engagement, trials, event purchases, etc ), then you should be placing those emails into your long term lead nurture sequence.

Sample Email -
Creates Engagement & Gathers Data

Think in terms of headlines to get and keep the reader interested.
Enter the conversation in the mind of reader
Connect all the dots of value over time.
Never assume they read the last message.
Always find ways to gather more data.

A few additional tips to create more results driven email marketing...

Write your emails in a document, not in your software. Write email in series so they tie together over time.  Create the emails using plain text...no styling - The styling and hidden characters cause conflicts when copying and pasting into software.

Always send at least one test email to yourself when creating a new message to send. (Check for spelling, grammar, …)

Promote YOUR martial arts. What makes your program, instructors, curriculum different?

Test your messaging by using the message as a post on FaceBook.  Look for likes and engagement.