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Official Guide to Martial Arts Business

Glossary

8 Point Marketing Intelligence Technology

Account ID

Active Memberships

After School Programs

Annual Run Rate

Appointment Attendance Activator

Appointment Book

Appointment Confirmation & Reminder

At Risk Revenue

Attendance Card

Attendance Kiosk

Attendance Per Class

Attendance Per Member

Attendance Survey

Auto Reporting & Notifications

AutoCollect

AutoCollect Late Fee

Automated Mobile Conversations

Automatic Invisible (AI) Tuition Collection

Average Daily Attendance

Average Months Training

Average Revenue Per Member

Average Training Time

Average Visits

Bank Draft

Belt Testing

Benchmarks

Benefits

Billing Company

Billing Frequency

Billing Plan

Birthday Party

Cancellation Terms

Churn Time

Class Credits

Class Roster

Click Through Rate

Cohort

Contract

Contract Amount

Contract Balance

Contract Template

Cost of Acquisition of a Customer (CAC)

Curriculum

Customer

Customer Satisfaction

Day Classes

Demo

Down Payment

Email Open Rate

Enrollment Checklist

Enrollment Communication AI

Expired Members

Expired Members

Failed Transactions

First Visits

Flow

Flow Tag Trigger

Former Member

Freezes

Future Pay

Gift Card

Graduation

Graduation Fee

Grand Opening

Gross Receipts

Group Intro

Guest Pass

Historical Data

Honey Pot

Inactive Member

Increase Your Member Average Lifetime Value

Information Call

Inquiry

Inquiry Type

Integrated Lead Generation Device

Introductory Program

Invoice Category Report

Key Performance Indicator (KPI)

Lagging Indicator

Landing Page

Lead

Lead to New Member Conversion

Lead to New Trial Conversion

Leading Indicator

Marketing Source

Marketing Source Detail

Mass Enrollment

Member Average Lifetime Value

Member Churn

Member Engagement Automations

Member Multiplication Systems

Member Report

Members

Membership

Membership Agreement

Membership Type

Merchant Processor

MIA Manager

Month to Month

Monthly Recurring Billing

Monthly Recurring Billing – Contraction

Monthly Recurring Billing – Expansion

Monthly Recurring Billing – Net

Monthly Recurring Billing – Reactivation

Net New Members

Net Revenue

New Members

No Show

Open End

Open Invoices

Opt In

Paid in Full

Pauses

Payment Gateway

Prepaid Membership

Primary Membership

Private Intro

Profit Generator

Program

Progress Check

Promotion Groups

Promotions

Prospect

Rank Labels

Recovered Revenue

Referral

Referrals

Refunds

Renewal

Renewal Revenue Recapturing

Return on Investment (ROI)

Revenue

Revenue Churn

Revenue Per Class

Revenue Per Employee

Revenue Per Membership

Revenue Per Membership Billing Plan

Revenue Per Square Foot

Revenue Recovery

Reward Card

Rotating Curriculum

Sales Tax

Scheduled Billing

School ID

School Talk

Secondary Memberships

Segmentation

Seminar

Show

Silent Quits

SMS Prospects

Spam Score

Stage

Staged Lead

Stripe Testing

Summer Camp

Survey Pro

Tag

Tag Flow

Term

Testing Fee

Tour

Trial

Trial Tracker

Trigger

Unique Open Rate

Unique Visits

Unit Economics

Upgrade

Walk In


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